Off the Ad Gravy Train: What Will People Pay ForHeather Green
What’s intriguing about so many startups these days is how they’re veering away from the ad based model, or freemium model, to come up with ways of selling things or subscriptions. I think they’re betting rightly that the ad model doesn’t work for everyone and that when it comes to online advertising cutbacks, startups are vulnerable because they’re seen as experimental buys.
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