Marcial: Avon's Allure in Uncertain Times

The cosmetics giant's products are recession-resistant, say Street pros, many of whom rate the shares buy

In good times or bad, women don't skip or skimp on beauty products, whether they live in San Antonio, São Paolo, Moscow, or Beijing. That's because most women consider cosmetics and beauty products as staples, or necessities in their daily lives, according to industry analysts. That suggests demand for such products is constant, regardless of economic distress. The toiletries and cosmetics industry is now "ranked to best a majority of industries under our review," wrote Kenneth Nugent, analyst at independent research firm Value Line (VALU), in a recent note to clients.

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