The Femme Den From Smart Design Innovates For Gender.
I ran into the women of Smart Design’s Femme Den at the IDSA annual awards contest in Phoenix and was blown away by their insights. As women increasingly play what were traditionally “men’s” roles in society, they find themselves having to fit themselves into spaces not designed for them. This is true for services and experiences as well as products (cars are a great example of products, finance for services).
The Femme Den cohort focusses on designing for women, which, especially when it comes to technology, usually means making stuff easier for everyone to use.
It’s all about education and learning—much of which is not taking place inside formal institutions: schools. Continuum has very, very interesting work going on.
And IDEO is amassing case studies on design thinking that us hugely important. http://www.ideo.com/work/
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