More From The ANA Conference: About That Quote In Ad Age

I’ve already gotten a bunch of emails and comments having sport with a, uhm, slightly intemperate remark I made to a pal and former colleague, Ad Age reporter Matthew Creamer, that ended up in a story he wrote at the ANA conference we are both attending.

I absolutely said what I’m quoted as saying, and as such have no complaint with what appeared. As I told one emailer, though: My remark was a joke. Under no circumstances would I utter the phrase “Web 2.0” with a straight face.