Bank of America Gives Some Clues on How It Will Market to Scared Consumers

Well, she didn’t show up in person, but give Bank of America CMO Anne Finucane credit for actually addressing the economy – something speakers earlier this morning glossed over. In taped remarks, sent, she explained, because she’s busy dealing with the crisis, Finucane first tackled the subject with humor. “As someone on the inside, I can assure you that everyone has been cool, calm, and collected,” she said. Then she cut to a clip of a hurricane.

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