Teens: Going Gaga for the iPhone
While their parents are slashing their spending in the face of the economic downturn, U.S. teens are buying iPhones. That’s according to Piper Jaffray, which released results of its bi-annual teen survey yesterday.
According to Piper’s survey of 769 students conducted in several U.S. schools in the past few weeks, 8% of teens already own iPhones, up from 6% this spring. And 22% of the students say they will buy an iPhone in the next six months, up from 9% this spring.
Back-of-the-envelope calculations show that students are adopting the iPhone in greater numbers than their parents. Partly, that may be because the iPhone has been making its way into more classrooms, where teachers have begun incorporating the device into their curriculum.
Another reason: Teens have long been first adopters of wireless services, such as SMS and wireless music. iPhone’s cutting-edge image appeals to this demographics. I am surprised, though, that kids have so much money at their disposal to spend on wireless services (around $90 a month for an iPhone, on average).
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.