Apple's Brand Expansion With the iPhone: From Fans to Customers.By
Judging from the comments on my post about troubles with the iPhone’s phone, there appears to be a cleavage betweeen Apple’s original core of younger, devoted fans and the new, older group of regular consumers. The Originals have great loyalty and forgiveness—and denial—going for them. The Newbies to Apple don’t. They want all the new good web stuff but insist on a cell that works all the time.
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