Microsoft Cashback Working, Says Hitwise

It does pay to buy clicks, it seems!

Hitwise says it’s seeing an increasing trend in the share of visits to Microsoft Live Search coming from its Cashback program. With Cashback, people get money back for clicking on and buying products offered under the Cashback name.

MSN Cashback represented 3.75% of the traffic to 11 weeks ago.

It was at 6.29% last week.

Other tidbits:

About 55% of the traffic are women.

Nearly half of the visitors were between the ages of 25 to 44

22% were 25 to 34 27% were 35 to 44.

And the majority of the visitors have a household income of under $100k.