Google Chrome, IE8, Will Hurt Third Party Ads, Analytics?Heather Green
I spoke with Tim Vanderhook, the CEO of behavioral targeting service Specific Media, who is concerned about Microsoft and Google’s new browsers. He argues that people using the browsers are provided with a way to block third party cookies and pixels, effectively blocking any kind of outside advertising based on tracking and analytics services.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.