Brand Reps: Not Your Father's College Job

On-campus student sales reps are taking on real-world responsibilities for their employers

On a sunny afternoon last spring, JJ Anthony leapfrogged across the University of Pennsylvania campus. As collegiate stunts go, this one was a pretty tame: There was no alcohol, nudity, or avant garde political agenda—just a 21-year-old with a megaphone, hopping over a string of eager accomplices.

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