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Using Loyalty Programs to Compete with Big Business

With the softening economy driving budget cuts across the board, many small businesses are left wondering how they can compete with the deep pockets of large chains. Consumers are watching their wallets closely, and businesses of all sizes are finding it difficult to attract new customers and hang on to current ones. It’s difficult for small businesses when their corporate brethren can afford to offer lower prices that catch the eye of thrifty consumers.

So, what should small businesses do to compete with their larger counterparts next door?