MovieMobz Opens Up Moviegoing

The Brazilian startup brings cinema-on-demand to theaters. Will it spread to the U.S.?

Have you ever wanted to see an independent film but were unable to because it's only playing in New York and Los Angeles, places you don't live? Or wished that you could experience a classic like The Godfather not in your living room but on the big screen? Well you're in luck—that is, if you're in Brazil, home of MovieMobz. According to founder and CEO Fabio Lima, the idea behind MovieMobz is to eliminate the traditional notion of theatrical windows for movies while opening up independent and art house movies to communities that might not otherwise get them—all while driving additional revenue. And it's an idea that may be coming soon to a theater near you.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.