The New School Appoints Bruce Nussbaum Professor of Innovation And Design

I've always wanted to live an

I’ve always wanted to live an “interesting life” and the journey has taken me to fascinating places. So I’m changing titles. For the next year and perhaps beyond, I’ll be at The New School, working with President Bob Kerrey (yes, the Senator), provost Joe Westphal, Parson’s dean Tim Marshall and a group of terrific professors and wonderful students from around the world, designing new programs, learning experiences, and research projects.

The New School has always been on the edge and it’s culture just feels right for me. I’ll be fitting into efforts already under way to build new areas in managing creating, social innovation, urban sustainability and more. Parsons, of course, is a leader in fashion design and is strong in design management and strategy (that’s where my office will be.

The New School has amazing assets. Imagine using the professors and students at the School of Drama to teaching storytelling to the people at Parsons Design or the the Milano School for Management. Imagine getting the brilliant folks at the School for Social Research involved in examining the cultures of social networks.

Here’s the announcement: NEWS RELEASE NEW YORK, September 22, 2008—The New School has announced that Bruce Nussbaum, one of the leading thinkers and writers about the intersections of innovation and design, has been appointed Visiting Professor of Innovation and Design. He will work broadly across The New School, with a faculty “home base” in the School of Design Strategies at Parsons The New School for Design, which houses degree programs in design and management, integrated design and environmental studies.

“Bruce will work across the university to catalyze new areas of research, study, and other forms of engagement that bring together design and social research, as well as management, urban policy, environmental studies, and sustainability,” said New School President Bob Kerrey.

Nussbaum is best known for his continuing role as an editor, writer, and blogger about design and innovation for BusinessWeek. He was named by I.D. magazine as one of the “forty most influential people in design,” and in 2008 he was a Finalist for the “Design Mind” National Design Award by the Smithsonian’s Cooper-Hewitt National Design Museum. He was recently appointed to the World Economic Forum’s Global Agenda Council on Design.

“The New School’s strengths in design and the social sciences provide enormous possibilities for finding innovative solutions to some of the most complex global issues facing society in the 21st century,” said Nussbaum. “I am looking forward to working with the students, faculty and leadership of The New School in helping them fully tap into the amazing resources to be found at the university.”

Since 1977, Nussbaum has held a number of substantial writing and editorial roles at BusinessWeek where he currently serves as Contributing Editor for Innovation. His voice at BusinessWeek has reverberated widely. He is founder of the Innovation & Design BusinessWeek Online channel, founder and editor of IN: Inside Innovation, a quarterly innovation supplement, and blogger on NussbaumOnDesign. He appears weekly online in the video feature “Ask The Innovation Guru.” Mr. Nussbaum is responsible for the coverage of the annual Industrial Designers Excellence Awards, the BusinessWeek/Architectural Record Awards for architecture, and “The World’s Most Innovating Companies” survey. He will continue to write, edit, and blog about design for BusinessWeek concurrent with his new position at The New School.

Mr. Nussbaum is the author of two books: The World after Oil: the Shifting Axis of Power and Wealth and Good Intentions, an inside look at medical research on AIDS. As an essayist and commentator on economic and social issues, his writing has appeared in The Best Business Stories of the Year—2002 and The Best American Political Writing—2004. He holds a BA in political science from Brooklyn College and an “ABD” in political science from the University of Michigan. He is a member of the Council on Foreign Relations and was a Peace Corps Volunteer in the Philippines.


Located in the heart of New York’s Greenwich Village, The New School is a center of academic excellence where intellectual and artistic freedoms thrive. The more than 9,600 matriculated students and approximately 5,300 continuing education students come from around the world to participate in a wide range of undergraduate to doctoral programs in art and design, the social sciences, management and urban policy, the humanities and the performing arts. When The New School was founded in 1919, its mission was to create a place where global peace and justice were more than theoretical ideals. Today, The New School continues that mission, with programs that strive to foster engaged world citizenship. The eight schools that make up The New School are: The New School for General Studies, The New School for Social Research, Milano The New School for Management and Urban Policy, Parsons The New School for Design, Eugene Lang College The New School for Liberal Arts, Mannes College The New School for Music, The New School for Drama, and The New School for Jazz and Contemporary Music.

This is a dream job for me, especially since I will continue to work with my own dream team, Helen Walters, Reena Jana, Matt Vella and Jessie Scanlon on the Innovation & Design channel blogging and videoing, as well as writing for IN—Inside Innovation and Business Week. I have a new pass at Business Week that says “Contractor,” but instead of doing kitchens, I’ll do journalism but as an hourly employee of Kelly Services. Yes folks, I am now both a Professor of Innovation and Design and a Kelly Girl. It doesn’t get better.

Before it's here, it's on the Bloomberg Terminal.