Philips Unveils Massager for Couples

The bold move by the Dutch electronics giant is part of a strategy to become a design-led company focused on health and well-being

Has the spark gone out of your relationship? Royal Philips Electronics (PHG) reckons it just might have the answer. The $38 billion diversified Dutch giant hopes to give its newly created Consumer Lifestyle business a bit of a buzz with the launch of a new product category known as "relationship care." On Sept. 10, the unit will launch its first new product, initially in Britain and later elsewhere: a range of intimate massagers aimed at couples between the ages of 35 and 55.

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