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AMC's Mad Men: Running Amok on Twitter

Fans of the TV series Mad Men have assumed the identities of its characters in microblogsbriefly confounding the brand-conscious network

On AMC's hit show Mad Men, character Peggy Olson is the ambitious secretary-turned-copywriter at fictional Manhattan advertising agency Sterling Cooper. On the show, which is set in 1962, she's excellent at keeping secrets—such as how she bore a child out of wedlock. Off the show, she's more forthcoming. Olson—or rather, a person posing as her—uses the microblogging service Twitter to give fans a peek into her inner thoughts: "The men in the office are headed to the Oyster Bar. I'm going to the library. It doesn't seem quite fair," she wrote on Aug. 25.

Olson isn't the only Mad Men character on Twitter. Sterling Cooper creative director Don Draper began it all by issuing his first status update on Aug. 12. A few days later, seductive secretary Joan Holloway joined the fray, writing on Aug. 19, for instance: "Hoping @don_draper will be eating lunch outside of office again today, as he usually does. There's a sale on intimates at Macy's." That was the day Peggy Olson popped up.