Democratic nominee Barack Obama has plastered the Web with his campaign slogan and related paraphernalia. And, it’s working. According to Web research firm comScore, Obama’s online ads are viewed nearly 92,000 times each month, compared to an average of just 7,435 times a month for McCain.
“Not only have the two campaigns placed a different level of emphasis on the importance of using online advertising as part of the media mix, but their execution also shows stark differences,” said comScore senior analyst Andrew Lipsman in a statement. “While Obama’s ads tend to be ‘brand-building’ ads encouraging people to join the movement, McCain’s ads are often issue oriented. Additionally, while Obama ads have an almost universally positive message, McCain ads feature a mix of positive and negative messages.”
