The Benefits of a Customer Survey

If you’ve never systematically surveyed customers’ views on your organization, you probably don’t know what they are. We all need customer feedback to assess the performance of our salespeople, the quality of our products, and the value of our services. It helps us improve the success of our sales calls, gain an edge on the competition, reinforce strengths, and compensate for weaknesses. A well-designed customer survey can help you to: • Assess the company’s position with its very best customers.

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