London 2012 Still Chasing Sponsors

As major firms like Kodak and Lenovo choose not to sponsor future Olympics, London scrambles to secure $1.2 billion in support for 2012

Which names do you remember from the Beijing Olympics? The Mansfield Mermaid Rebecca Adlington? The cyclists Chris Hoy or Rebecca Romero? Manulife? Atos Origin? The last two did not win gold, they spent it, but if their names have passed you by, their £50m sponsorship looks like money badly spent.

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