Beijing Olympics: Winners and Losers

Sizing up who came out on topspectators, the Chinese, and sponsorsand why the IOC ends up on the losers' list

As the Beijing Olympic Games wrapped up on Aug. 24, 16 days after their fireworks-studded opening (BusinessWeek.com, 8/8/08), it is clear that on many counts they've been a huge success. China hosted a memorable Games and emerged as a dominant athletic powerhouse. The nation's athletes earned the Games' most gold medals, winning not only events where the country traditionally has excelled, such as gymnastics, diving, and table tennis, but also sports such as boxing and sailing that are new in its lineup. In the overall medal race, China won 100, putting it ahead of every nation except the U.S., which led with 110.

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