Orientation Is Getting Longer

At many MBA programs, what used to be a brief meet-and-greet period is now an education in itself

On a recent warm day in Pittsburgh, as one attendee recounts it, a middle-aged man with tufts of white hair and a broad grin, elicited a pledge of loyalty from about 200 incoming MBA students at Carnegie Mellon University's Tepper School of Business. "He talked about commitment, and he asked, 'are you ready?'" says Wendy Hermann, the school's director of student services. "And they all said, 'we are ready!'"

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