Four Ways to Improve a Presentation

Borrow rhetorical devices used by politicians and successful ad campaigns to make your presentations, pitches, and speeches more convincing

This July, Barack Obama gave a speech to a large audience in Berlin in which he deliberately repeated the phrase, "This is the moment." For example: "This is the moment when we must defeat terror and dry up the well of extremism that supports it.… This is the moment when we must renew the goal of a world without nuclear weapons.… This is the moment.…" If this technique sounds similar to Martin Luther King's "I Have a Dream" speech, it should. It's called anaphora, and we have the ancient Greeks to thank for it.

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