Mizuno Absorbs Olympic Swim Rejection

After losing out to Speedo's high-tech LZR Racer swimsuits, Japan's sportswear company is eyeing its country's most popular sport: baseball
Japanese sportswear company Mizuno makes the uniforms for Japan's Olympic baseball team. Mark Dadswell/Getty Images

With two more gold medals in Beijing, Japanese Olympian Kosuke Kitajima is on his way to becoming the world's greatest breaststroke swimmer. After bagging two golds in Athens four years ago, the 25-year-old from Tokyo on Aug. 14 won gold in the 200-meter breaststroke in Beijing, and that was on top of a world record-breaking swim on Aug. 8 for 100 meters.

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