Tropic Thunder's Perfect Storm of Cross-Promotion

Marketing for the Ben Stiller movie includes a scavenger hunt inside the game Tom Clancy's Rainbow Six Vegas 2

Regular broadcast advertising is just not what it used to be. While ratings numbers decline due to time people spend online or on their cell phones, people who do watch TV may record and fast-forward through commercials or watch shows on DVD, seriously diminishing the impact that ads will have. Additionally, grown men are using their TV for more than just cable programming. Video games today are a huge part of the entertainment landscape.

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