Marketing in Tough Economic Times

You have no control over the state of the economy or the potential loss of revenue and profits that may occur when times are tough. You do, however, have total control over the way you respond to an economic slowdown. Many companies pull back and reduce overall spending in an attempt to preserve the bottom line. In my experience as a consultant and coach, I have found that in many cases the process of reaching out to customers stops dead in its tracks during tough times because of the preconception that consumers aren’t buying anyway, so why waste the money?

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