Yahoo: Not So Private After All

Now you can opt out of its behaviorally targeted ads, but the search giant can still see what you're doing on its site

Yahoo! says it won't target you… to your face. On Aug. 8, the Internet giant announced that it will allow users to opt out of behavioral targeting on its site. But in fact, that change only affects behaviorally targeted ads that users see. The company will still collect information on the Web sites visited by unique computers, it just won't serve ads to individual users based on the info.

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