Papa John's Crop Circle: Now That's Engagingby
Papa John finished its crop circle ad, and I think it looks pretty good. You have to be pretty impressed with the GPS technology that allows tractors to work with that kind of precision.
As of 4:53 today, the subject of “Papa John’s crop circle” had 29,000 Google hits. I’ll be looking to see how much TV pickup it gets. I’m betting a lot. And that’s the definition of an ad that works.
The ad is cut into a wheat field near Denver International Airport.
Investors, however, though the company had crust spending that much money on the wheat, whose price has been climbing with other commodities. Shares closed down more than 5% today.