JCPenney Targets Girls with Games

The department store chain has created an online game to lure young women to the brand

Consumers are becoming more evasive by the hour, it seems. What could easily be achieved with a simple purchase of cross-platform media is not nearly as effective anymore, as people spend more and more time on their cell phones and their laptops, which present a wide variety of ways to kill time. This truth is more applicable the younger you go, with teenagers being perhaps the most mercurial.

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