Apple's iPhone Takes a Toll
Last year, when Apple (AAPL) unveiled its iPhone and made it available in the U.S. exclusively from AT&T, the debut sent ripples throughout the cell-phone industry. Handset maker Palm suffered as consumers swooned for Apple's phone, according to surveys by consultancy NPD. AT&T benefited by pulling subscribers from rival carriers Alltel (AT) and T-Mobile USA (DT).
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