Guinness advertising: the unexpected eco-debate

Time was that a new Guinness ad was something akin to a new Michael Jackson video. A hotly anticipated event that had everyone a-flutter (at least in the U.K.) So I clicked on a review from Contagious magazine of the new ad, featuring a building being transformed to look like a pint of the black stuff via people turning lights on (below), fully expecting to read some debate about the “glorious visuals” or how it “isn’t a patch on” Surfer or Evolution/ or how the brand’s “never been the same since Rutger Hauer” or, you know, the usual.

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