Guinness advertising: the unexpected eco-debateHelen Walters
Time was that a new Guinness ad was something akin to a new Michael Jackson video. A hotly anticipated event that had everyone a-flutter (at least in the U.K.) So I clicked on a review from Contagious magazine of the new ad, featuring a building being transformed to look like a pint of the black stuff via people turning lights on (below), fully expecting to read some debate about the “glorious visuals” or how it “isn’t a patch on” Surfer or Evolution/ or how the brand’s “never been the same since Rutger Hauer” or, you know, the usual.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- This $14 Million Atlanta Home With Bunker Is ‘Safest in America’
- These Cities Make NYC Housing Look Dirt Cheap
- GE's New CEO Vows Sweeping Change After ‘Unacceptable’ Report
- Separatists Pledge to Fight On After Spain Moves to Oust Catalan Leaders
- Greenwich Mansion Listings Pulled to Wait for a Better Day