Sweden's IKEA Offers Cheap Phone Calls

The furniture retailer claims that its new pay-as-you-go mobile service for loyal customers is Britain's cheapest by 25%

Home furnishing retailer Ikea is hoping to make the humble pay-as-you-go (PAYG) mobile SIM as handy as a standard issue Allen key by undercutting the competition by a quarter.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.