Um, Hasn't Google Been Investing in Startups Already?

Google is mulling the creation of a venture-capital investment arm, according to the Journal. But while I gather that is true as far as it goes, I don’t get the sense this is a big shift in strategy for the search giant, which has invested in startups for some time, as Miguel Helft in the New York Times’ Bits column notes. In fact, my colleague Aaron Ricadela wrote about Google expanding its venture-style efforts almost a year ago:

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