The Flip Side of Unsolicited Ideas

Pitching an idea to a company (and getting the company to accept it) can be a pretty complicated transaction

I have an advertising idea and I want to pitch it to a company by submitting a videotape, drawing, or script via mail. How do I ensure they don't just take the idea, but that they purchase it from me? —K.G., St. Paul , Minn.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.