Can Cingular's Savior Work His Magic at Vonage?

Marc Lefar plans to get the Web-calling company growing again, ramp up customer care, and find new businesses to enter

When Marc Lefar was appointed chief marketing officer of Cingular Wireless in 2003, he was faced with the unenviable task of reversing the company's first loss of subscribers in its history.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.