Now ISPs Want to Serve You Ads, Too

Internet service providers such as Embarq that manage broadband networks may soon tap their data storehouses to serve up personalized ads

Just what we need: another way to get bombarded with personalized ads. Consumers are already spoon-fed ads based on the searches they conduct with tools like Google (GOOG) and Yahoo! (YHOO); wireless service providers can send coupons, using call logs to track subscriber tastes and navigation tools to determine their whereabouts; and cable companies tailor local marketing messages to a viewer's neighborhood or city.

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