Now ISPs Want to Serve You Ads, Too
Just what we need: another way to get bombarded with personalized ads. Consumers are already spoon-fed ads based on the searches they conduct with tools like Google (GOOG) and Yahoo! (YHOO); wireless service providers can send coupons, using call logs to track subscriber tastes and navigation tools to determine their whereabouts; and cable companies tailor local marketing messages to a viewer's neighborhood or city.
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