To Expand Your Business, Go Home

Moving out of your brick-and-mortar offices and running your company solely online can cut expenses and boost productivity
OrganizedWisdom's Unity Stoakes at his Manhattan home John Tozzi

Plenty of Web entrepreneurs start their ventures at home and move into commercial spaces only when they expand. Unity Stoakes and Steven H. Krein did it backwards. They ditched their office space in midtown Manhattan a year after founding OrganizedWisdom, a health search engine vetted by physicians, and sent their staff of nine to work from home. And after more than a year of running OrganizedWisdom remotely, Stoakes and Krein wouldn't do it any other way.

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