The Fireside Chat vs. the Podcast

In today's troubled economy, government and corporations need to borrow FDR's playbook and truly connect with constituents through Web 2.0, say Peppercom's Steve Cody and Sam Ford

Franklin Delano Roosevelt revolutionized Presidential communication in 1933 with his fireside chats, where he used the growing power of radio to invite listeners into the White House and to join them in their living rooms.

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