Communicating in Times of Crisis

Effective communication is not only a key element of best business practices but should also be a critical component of your business continuity management plan. Begin by developing a common theme throughout all your communication pieces. This theme will reflect your corporate values and contain clear and specific information and objectives. Next, identify all parties that have an interest or stake in the issue at hand. Building partnerships can add credibility as well as confidence in the message. Know who your intended audience is and identify mechanisms to listen, understand, and reach out to them. This includes recognizing information patterns, processes, channels, and reliable sources.

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