Apple iPhone, E3's Sleeper Hit?

In many ways, Apple’s iPhone was the sleeper hit of E3, the gaming industry’s big summer convention. More importantly, the iPhone may be the most disruptive innovation in gaming in years. Yes, even more so than the Nintendo Wii. After the failure of the GameCube, everybody expected Nintendo to sink or swim this cycle but, aside from fanboys pleading for Apple to get into gaming, no one was seriously predicting the company would. It’s apparent now, that it has stepped into the ring a major, industry-shifting way.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.