Joss Whedon's Wacky Web Experiment

Fans of Buffy the Vampire Slayer likely will flock to Whedon's new Dr. Horrible online project. His business plan may be just as interesting

Sometimes, a man's gotta do what a man's gotta do. In Joss Whedon's case, what he felt he had to do was make an online musical about a super villain who keeps getting foiled by a hero as he pines after the girl from the laundromat. So he did, funding Dr. Horrible's Sing-Along Blog in "the low six figures" out of his own pocket.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.