The Paradox of Latino Leaders

Stereotypes and certain cultural norms have worked against Latinos in Corporate America. Here's advice on overcoming those preconceptions

My friend, Bernardo Ferdman, a professor at Alliant International University, writes about Latino identity, works to develop Latino leaders, and helps organizations hire more Latinos. With Plácida Gallegos, he wrote Identity Orientations of Latinos in the United States: Implications for Leaders and Organizations for The Business Journal of Hispanic Research. We recently talked about issues facing Latino leaders and managers. Edited excerpts of our conversation follow:

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