Copying Kinko's Success
Paul Orfalea started Kinko's in 1970 near the University of California at Santa Barbara. Today it has grown to more than 1,700 locations. Although its owner, Fed-Ex (FDX), is eliminating the Kinko's name (BusinessWeek.com, 6/9/08)—replacing it with "FedEx Office"—the Kinko's story contains lessons for small business owners and entrepreneurs. On July 2, I had a wide-ranging conversation with Orfalea, who offered a bunch of ideas to help businesses stand out. I've synthesized them into three practices you can put in place in your own shop.
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