The Benefits of Downscaling

Green design calls for small improvements across large volumes and for reducing the resources, materials, and energy used in products

Open any magazine and you're likely to find an article on how to "go green." The Web, meanwhile, is awash in sustainability sites. An eco-zeitgeist is forming, and designers and manufacturers are moving quickly to adapt. But while those of us on the supply side can start to deliver greener products, we can't control demand. How quickly will consumers adopt our green products?

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