Public-Private Alliances to the Rescue

Many companies are realizing that they can play a crucial role in helping communities recover from natural catastrophes

Flood survivors need bleach; the chemical compound is essential for purifying water and disinfecting contaminated surfaces. But well-intentioned donors often don't know that. And in the rush to help in the first days after an inundation, they typically send items like clothes that aren't vital—and can even hamper relief efforts.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.