Philippine Software Group Eyes U.S.

The Philippine Software Industry Assn. is going after the U.S. software market with a series of road shows to promote the country's prowess

In a statement, the Philippine Software Industry Association (PSIA), said it will try to pitch select homegrown software to potential clients in New York, Chicago, Los Angeles, San Francisco and San Jose this month.

PSIA members Exist Global, Morph Labs, Headstrong Philippines, Soluziona, and Pointwest Technologies, have committed to join the roadshow, the PSIA said.

Winston Damarillo, PSIA chairman for international marketing, said: "The objective behind the U.S. roadshows is to further improve the image of our country in the international IT and software development scenes."

Damarillo said the group will work with select government agencies for the undertaking.

"With the help of the Department of Trade and Industry (DTI), we hope to solidify the country's stand as one of the major players in both of these fields, bringing with us a local team of progressive companies that will exhibit the industry-leading technologies and services our country now offers."

The U.S. roadshows are expected to take place on July 17 and 18 in Los Angeles, California.

Exist Global and Morph Labs, where Damarillo concurrently serves as executive chairman for both software companies, have pledged additional logistics support in the California leg of the roadshows, particularly in Los Angeles, where they hold significant presence.

PSIA officials said that the roadshows will culminate with the World BPO Forum in Jersey City, New Jersey on July 28 and 29.

The forum is considered the largest offshoring and outsourcing summit in the world. Major outsourcing service providers attend the forum to network and to discuss emerging trends and issues affecting the sector.

One of the more interesting software products that the PSIA will be pitching in front of potential U.S. clients is Maestro, an open source-based product developed by PSIA member Exist.

Exist said Maestro provides an integrated open source platform that enables comprehensive build management by integrating Apache tools such as Apache Maven and Apache Continuum.

In addition, Maestro also includes support for a centralized, hosted repository using Apache Archiva to enable higher developer productivity, better overall team collaboration, and project coordination, the manufacturer said.

Brett Porter, Exist vice president for product development, said Maestro enables developers to access all source code under the Apache License 2.0 with complete freedom to modify code as required.

"With Maestro, you have access to an active open source development community with no lock-in to any specific vendor." Porter added that this open source product is already deployed in Fortune 500 companies which have integrated open source programs in their enterprise environment.

Before it's here, it's on the Bloomberg Terminal.