Changes to Internet Naming Policy May Lure Net-Squatters

Analysts and lawyers are warning that the decision to allow custom top-level domains will be a "nightmare" for brand managers

On Thursday, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow--in addition to more traditional top-level domains (TLDs), such as .com and .org--theoretically any TLD at all, as long as it is no longer than 64 characters long. The application process for such custom TLDs looks set to be arduous and the criteria reasonably rigorous, but observers say the new system will create confusion.

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