Secrets from JFK's Speechwriter

Ted Sorensen's new book stresses the power of ideas and the importance of simplicity, clarity, and organization to a truly persuasive speech

In his new book, Counselor, Ted Sorensen, adviser and legendary speechwriter for John F. Kennedy, describes the events that shaped the Kennedy years along with his relationship to the President and his family. Sorensen will always be remembered for turning phrases that ignited the imagination of a generation.

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