Making Your Point Through Numbers

It takes skill to use numbers without losing your customers' attention. Here's how IBM, Apple, and others put them in context

To motivate listeners, your ideas must be memorable. Statistics and numbers can act as supporting points for your key message, but numbers and statistics aren't necessarily meaningful on their own. The key is to place numbers in a context your listeners can understand, making your presentations far more persuasive. Which speakers and companies are good at this, and how do they do it? Let's look at some examples.

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