Adidas vs. Nike: Battle of the Soccer Ads

Their vivid commercials may be remembered longer than the best plays of the Euro 2008. But will they sell more merchandise?

Euro 2008, the European football championship, produced some sublime moments of play even before the teams reached the quarterfinals. Think of Michael Ballack's arching free kick into the corner of the Austrian goal to give Germany the game, or Turkey's comeback from a two-goal deficit in the final 16 minutes to beat the Czech Republic.

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