If you’re spending money on advertising, you need to have a compelling offer. Even though they’ve been around for decades, "X% off" coupons are still an effective advertising tool. However, if you’re offering any type of discount, you need to be sure that such offers are included in the cost of your product.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.