Cheap Gas Really Gets People Pumped

Forget about a new iPod. Gasoline has replaced it as the promotional gift of choice

The gas promotions started big-time in early May, when Chrysler began offering gas cards to new customers through its "Let's Refuel America" sales program. Buy a new Ram pickup truck or Hemi-powered 300C sedan, and get a card that lets you pay only $2.99 a gallon at the pump. But the gimmick has spread far and wide, to grocery stores, radio stations, and pro sports teams. Even blood banks are using discounted gasoline as a come-on.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.